Wednesday, August 6, 2008

Google Sandbox Effect: Pros and cons

If you are into SEO business for quite sometime now, then you must have heard about Google sandbox effect. It is really a nightmarish experience for those who have already had their site banned. Sand is a program of Google computer security; a safety system for secure operation of other programs. It is very often used to carry out untested codes or programs from untested third-parties and dubious users. As a search engine, if Google find anything insecure and obstructive for its smooth running, then it adopts “Sandbox Effect” for these kinds of sites.

According to many people Google sandbox effect is a penalty that does not allow new web sites to rank well in the search results of Google, even not for the least competitive phrases or keywords irrespective of a high page rank and good link popularity. Even if your site is better than your competitors, it will still be in the Sandbox for a certain amount of time. Often, new websites can find themselves in the Sandbox for 6-9 months during which traffic to the site is severely restricted. This also depends on how competitive your new web site's market and keywords are.

The website owners adopt various unethical techniques to get higher rank within very short period to get higher ranks in SERPs. They usually do so to get more and more number of inbound links to increase their link popularity as Google uses link popularity as one of its criteria to rank web sites in its search engine. Hence, Google uses the sandbox filter to discourage these web site owners.

There is no such way to know whether a new web site is in the Sandbox or not. But the only way to determine whether your site is sandboxed or not is to find out if your web site has enough of quality inbound links, rich quality content and a good ranking in other search engines, such as Yahoo and MSN. Alternatively, it can also be determined by checking the page rank bar on tool bar; if it appears to be grey then it is sandboxed. And, if it is no where present in Google SERPs for your keywords then this clearly means that your site has been victim of Google sandbox effect. There in no such concept called Yahoo Sandbox in Yahoo and other search engines do not have such filters either.

Google Search Engine Ranking Secrets

Updated Google search engine ranking tips and tricks are your demand? We are back with another exclusive article on Google from our SEO articles, SEO tips and tricks section. This time we will discuss why Google search engine ranking is the most popular in the world of SEO optimization. We will also suggest you ways to improve Google ranking. Take a look at the following questions:

1. Why Google is leading the search engine industry?
2. Why do other search engines like Yahoo, MSN and ASK provide biased results?
3. How is Google-SERP unique and different from Yahoo and other search engines’ SERPs?


These are some of the general questions which most of the people (who are closely associated with internet-search) ask. It’s apt and obvious for anybody to ask these questions. Let’s go to the background where these queries are exactly evolved.

Every day millions of searches are conducted on World Wide Web through out the world. There are several search engines to help net users in searching their required information, but the industry leaders are Google, yahoo, and MSN. Let’s limit our discussion among these three popular search engines. The comparative views on quality service vary from expert to expert.

To find whether the views are biased or not, I conducted a pilot study by searching for the keyword “SEO Company” in Google, Yahoo and MSN. Google result was different from both Yahoo and MSN. After analyzing the Meta Tags of top listed (SERPs of these three search engines) websites, I found both Yahoo and MSN producing almost same result; where as Google’s result was a bit different. The finding was Google’s result is more focused and particular than Yahoo and MSN result. I don’t like to give a biased comment. Rather, I would like to add what exactly experts say regarding these three search engines’ consideration before producing results. Let’s start from Google.

Google stands on the top among its current industry competitors due to its unique filtering technique while producing results. Google considers each and every aspect of webpages to list them in its SERP for a particular keyword/phrase. It gives more priority to keyword/phrase and considers it as the base element for producing of results. If a user conducts a search for the keyword “SEO Company”, then Google looks for the keyword at locations like inbound links, internal links, at the start of your page title, at the beginning of your first page header (H1 tag) etc. Thus Google filters the web documents and produces the result. Though other search engines like Yahoo and MSN have similar algorithms to filter web documents, yet their crawling algorithm is not that much advanced and sophisticated. I hope all experts will agree to this view. Despite such an advanced and sophisticated algorithm, some webmasters are able to find their way out with the help of some ‘Black Hat’ techniques. Though they rule the top spot with the help of Black Hat techniques, yet their top spot acquisition is confined only to a very few days. Once Google finds or is informed, then future of those websites becomes dark. Google immediately sends them to the Sandbox. This unique filtering technique always enforces the webmasters to practice ethical ways and become original and creative. One of the well known SEO experts views that:

Yahoo's hits are much cleaner than Google's if you have pure intentions in this search. Also, Yahoo's results are also presented in a more appealing way.

But I don’t agree with this view because almost all the experts say Yahoo is a bit commercially biased, whereas Google’s comprehensive webpage list of SERP is more information oriented. Google looks for thematic relation of the query with the webpages; on the other hand Yahoo and MSN search for exact keyword/phrase in the content. Yes, the difference we can make out is that Google gives more importance to off-page elements, whereas Yahoo and MSN value the on-page elements a lot. Still Google’s filtering technology is much more advanced to cover on-page elements also.

Google Zeitgeist- Mode of presenting Internet

“Google Zeitgeist – Search Patterns, Trends, and Surprises according to Google”. This is sufficient to prove why Google is the best among its competitors. Google has revolutionized the use of World Wide Web. Wherever you are in the world, Internet has made the distance shorter and Google has quickened and systematized the process. Let’s have a glance what exactly ‘Google Zeitgeist’ offers.

The term “Zeitgeist” is the combination of two German vocabulary; Zeit (means TIME) and Geist (Spirit) which literally means ‘The spirit of the time’. The term is defined in Merriam-Webster's Collegiate English Dictionary as "The general intellectual, moral, and cultural climate of an era". Google has realized the essence of the meaning and has done a great job implementing the idea in this service. Google Zeitgeist explores its own users’ search behavior and their preference. This explored information is based on an analysis of the total searched queries through Google Search Box weekly, monthly as well as yearly. The most important factor is that it can show you the global result and country wise result, too. This information can give you a clear (at least a rough) list of queries for which World Wide Web is searched.

I don’t know how far this Google Zeitgeist will be helpful for common users, but I’m sure, one can easily tell what the globe prefers to search in World Wide Web. Has not Google Zeitgeist made this complex (and almost impossible) task easy for a layman’s comprehension?

Though, some analysts doubt over the validity and reliability of the Google Zeitgeist information, I would like to tell these great, but dissatisfied minds that you can’t mean both ‘popularity’ and ‘top’ synonymously. Every top keyword might be a popular one and the search volume might be high but that doesn’t mean every popular keyword will have high search volume.

This Google service gives significant information to the online service providers regarding their positive areas and drawbacks, which will enable them to improve the quality of their services and products. This can ease the World Wide Web monitoring process and tracking the web surfers. The data can be useful for the online marketers in promoting their products. For search engine optimization experts, this information is also very useful. They can analyze queries such as which sector is high on demand and in which areas so that they can optimize the websites by using those queries or keywords. Thus, we can conclude that Google Zeitgeist information gives us a clear and precise idea related to the preferences and trends of Google users worldwide.

Google Page Rank Algorithm

What is Google PageRank algorithm? It is a mathematical formula used by Google to determine the value of a page when compared against others. It must be kept in mind that Google algorithm update can change at anytime. Few years back PageRank of a web page was very significant to get high position in the SERPs. The term PageRank of Google PageRank is coined by the big G (Google). Yahoo also has such a similar term called ‘Web Rank’. The PageRank of web page can be calculated using the PageRank algorithm. The algorithm says that the PageRank of a web page is the sum of the Page Ranks of all web pages linking to it (its inbound links), divided by the number of links on each of those web pages (its outbound links).

Mathematically the Page Rank algorithm can be represented as follows:
PR(WP) = (1-d) + d [ PR(W1) / O(W1) + ... + PR(Wn) / O(Wn) ]
where PR(WP) is the Page Rank of a web page WP
PR(W1) is the Page Rank of a page W1
O(T1) is the number of outbound links from the web page W1
n is the number of sites that link to webpage WP
d is damping factor in the range 0 < d < 1, usually set to value 0.85

Thus from the above algorithm it can be concluded that there are two factors that can affect the PageRank of a web page.

* The number of incoming links/inbound links to the web page.
* The number of outgoing links/out bound links on the page which points at your page.

The more number of inbound links is better as it helps in increasing the PageRank. The fewer of outbound links on the page which points at your page is also better.

PageRank is also some way related to link popularity. Link popularity is the quality and quantity of inbound links to a website. So the calculation of link popularity depends on the quality and strength of the links, not just on the quantity and volume of links. So, you should be very careful while building and increasing the number of inbound links to your site as it shows its direct effect on the PageRank of the web page.

Some people have in their mind that increasing the PageRank of a web page is too difficult, but it is not so. But Google suggests that before you begin to increase the PageRank of your website and sites individual web pages, you need to evaluate the current PageRank of your site's pages.

Concept of Google Page Rank & Its Algorithm

Google Page Rank is a unique concept and it is one of the Google's way of finding out the reputation and rank of a webpage. Let’s know a bit more about the term “PageRank”, how “PageRank” is determined, and why “PageRank” is given to a site. The term “PageRank” is a combination of two words, i.e., ‘page’ and ‘rank’. ‘Page’ refers to any web page and ‘rank’ refers to the particular number assigned to a webpage by Google. PageRank determines the popularity and value of a particular webpage. It’s a kind of vote of support by all the other webpages on the web to your webpage. So, the more support you get, the more value they add to your webpage and the higher goes the PageRank of your webpage.

World Wide Web is global information domain which provides the combo-facility of read and write. It has a vast web of links within itself. When a search engine searches for a visitor’s query, it goes through all the links in the web and provides a result list which is popularly known as Search Engine Result Page (SERP.) If the SE goes to more sites through a single 00 page then it considers the page more valuable. Thus it determines the PageRank of the page. Don’t be confused that all things have been done by human beings. Rather, Big G (Google) has a unique combination of advanced hardware and software. It applies a specially designed PageRank algorithm method while determining the PageRank of a webpage. In real sense, Google attributes a link from page of site 1 to page of site 2 as a vote, by page of site 1 for page of site 2. But only more links don’t determine the PageRank, it also looks whether linked pages have some value or not. If a page has some good links then obviously Google will give more PageRank to that particular page.

Hence, a good website must get higher PageRank than a mediocre site. PageRank is not determined only by links that a page receives but also by some other aspects too. We surf web for necessary information, and if our query doesn’t meet with right information in a SERP then obviously we’ll be frustrated. To guard this aspect, Google too has provisions while assigning a PageRank to a page. Here comes the idea of “keyword”. If the visitor’s query has some relevance with the certain Page’s information and the content contains the exact vocabulary that the visitor has asked, then the page gets higher PageRank. This means the content should contain relevant keyword to get higher PageRank. But in the modern era of cut-throat competition, more often than not, many webmasters have been found resorting to spam techniques such as ‘PageRank abuse’ for their survival.

All Search Engines provide search services. Google too does the same. But the difference between Google and other search engines is maintained only due to some unique features. The search engines revolutionized the World Wide Web, especially website marketing. Several new concepts come into the sphere and now it has become a full-fledged marketing strategy that does all kinds of marketing as we normally do in direct marketing. For more information on online marketing visit Website Marketing.

Useful SEO Techniques: Boost traffic of your website

Competition between webmasters to get a good rank in search engines has become all pervasive. However, gaining the winning edge over the competitors is not always so simple and easy. Hence, new webmasters launching their websites are adopting different advanced SEO techniques to achieve good ranks in major search engines. This ultimately helps them to increase the traffic to their websites. Among all the SEO techniques, link building can be considered as one of the most significant techniques to get a good rank.

Inbound links are considered as the most valuable resource for websites. The rank of a website varies in search engines according to the number of incoming links pointing towards it. Google Page Rank is considered as a standard measure for incoming links. There are different SEO techniques you can follow to know the number of back links towards your website. It is the number of links which shows the link popularity of your website.

But not all of the incoming links to your websites are equally valuable. Only those links which are relevant to the theme of your website can be considered as having some worth. So before following any particular SEO technique, you should be aware of the methods that can give you better results. If you have been planning for optimizing your website for a higher search engine results position, choose a service provider that provides all the effective SEO techniques.

TThe following are some useful SEO techniques that will help you achieve your SEO objectives.

* Article Submission:
Now-a-days article submission is considered as one of the best SEO techniques to get more number of back links. Write a large number of quality articles optimizing on your targeted keywords and submit them to different article sites or directories.

* Blog Posting:
Blog posting is considered as another useful technique to increase the link popularity of websites. In blog posting you can submit your blog to different blog directories and can get link back from different websites. In your blog, you can give link back to your website as well. To make it effective, you should link back to those pages of your website which are very much relevant to the theme of your content.

* Online Forums:
Among all SEO techniques online forum is one of the best methods to get more number of back links to your website. You can participate in ‘Online Question & Answer Session’. You can also give a link back to the any page of your website in your comment though it is not allowed by some forum sites. You can put the URL of your website in your website to make it look more credible.

* Press Release:
To get more inbound links, you can go for press release as well as article submission. Submit your press release to free PRweb and other PR sites. It is similar with distributing an article and the results are also similar.

There are various techniques that you can follow to get valuable back links. Some of the important SEO techniques have been discussed above. If you follow these techniques, then you will definitely be able to get quality inbound links.

Monday, June 23, 2008

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) as a process is helping in the optimization of a website by improving both the internal and external aspect of a website. The aim would be to make sure that your website gets listed every time a user is trying to find some information. This can sometimes even be irrespective of what content your website offers. The optimization helps a site receive maximum traffic from search engines. The very idea of search engine optimization is to be found online when a particular keyword has been typed. A keyword can probably help you identify the content information you are looking for. Hence, keyword plays a very important role in helping your website being identified on search engines.
Often you will come across words such as search engine spiders when referring to the search engine optimization as a process, these search engine spiders basically help read content text with an accuracy of 100% and usually tend to miss important information featured in images, Flash or Java scripts. Several tests have to be run on the text content of the site ensuring a co-relation between the keywords in content. It has been a known fact lately that search engines like Google check for the “relevancy” of the information that is found on the websites linked with your website. In case the information on an existing site linked to your website co-relates directly to the information found on your site, it will be considered relevant and benefits the search engine rankings.


Lycos, HotBot, Exite, EuroSeek, AOL, Infoseek, Canada, IndiaTimes, MSN, Alta Vista, Rediff, Ask Jeeves, etc.

If that was for content enhancement alone the other aspect that you need to consider about in SEO is the Description and Keyword Meta tags, especially on older search tools. On search engines such as Google, Yahoo and MSN, the Description is extremely important. Your content page will stand out alone if not backed by supportive Meta tags that describe the content on a page as a gist of what the written matter is. You can even ensure that the page is linked well. What you need to do is? A full examination of how pages in the site are linked to each other and, if need be, prepare a strong internal system of linking with the help of a navigation map that is discrete and is used at the bottom of every page on the site. The above stated practice will ensure that your website has a link structure that is easily identifiable.

To conclude, one can say that Search Engine Optimization today has become an important aspect of being identified online, there are special considerations that need to be made as regards the content and a website presentation style with details on technicality as well

What's our offer?

• Unlimited submission of key phrases.
• Guaranteed ranking within 4 months. (Minimum of 60% of Key phrases)
• Maintain ranking for 1 Year
• Submission to more than 500 directories

Mentioned below are the task list, costing & timeframe for the same.

Task List For Search Engine Optimization Process:

• Website Review
• Competition Analysis
• Heading Optimization
• Keyword Analysis Research
• Title Optimization
• Link Popularity Analysis
• Optimization Of Meta Keywords and Meta Description
• Content Optimization
• Image Optimization
• Adding additional pages for Optimization
• Articles (Drafted by client)
• Link Exchange Process
• Optimization (On page/ Off page)
• Directory Submission
• Manual Search Engine Submissions
• Comprehensive Reporting (Monthly)

Requirements For Search Engine Optimization Process:

• Your Web site (All web pages, dynamic as well as static)
• 1Pop ID (e.g. info@yourdomain.com )
• FTP Access (For regular uploads)
• Sub-domains (If required)

Timeframe For Search Engine Optimization Process:

• Minimum 120 days

Costing For Search Engine Optimization Process:

• Yearly cost will be depend upon the project.

Payment Terms For Search Engine Optimization Process:
• 50% in advance and balance amount to be paid after we list 60% of the targeted keywords in 1st 3 pages of search engines.

seosemuk@yahoo.com,it_bussnes@yahoo.co.in,0919247114435