Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).
According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings.
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In recent years, search-engine marketing has seen triple-digit growth, gaining both more efficient opportunities for marketers as well as serious steam from millions of users.
The online search industry is expected to reach nearly $7 billion in worldwide revenues by 2007, according to Safa Rashtchy, senior research analyst for U.S. Bancorp Piper Jaffray. She sees "search as the most efficient way to find products and information, and simultaneously the rise of search as the best way for advertisers to find and acquire customers."
Even so, getting results remains complicated, demanding close monitoring and measuring. To make the most of marketing through search engines, here are options to consider as well as five common mistakes to avoid.
Search engine power:
The idea, of course, is that you figure out which keywords your customers use to search for the products or services you market and then submit those keywords to search engines such as MSN Search or Google. When customers input the keywords, your site is prominently displayed in the results, leading to better sales or exposure.
Monday, August 18, 2008
Internet Marketing
Internet marketing, also referred to as online marketing, Internet advertising, or eMarketing, is the marketing of products or services over the Internet. When applied to the subset of website-based advertisement placements, Internet marketing is commonly referred to as Web advertising (also Webvertising) and Web marketing.
The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.
Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting upward of 2,500 pieces of data on average per user per month.
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Business Models:
Internet marketing is associated with several business models:
e-commerce — goods are sold directly to consumers or businesses,
publishing — the sale of advertising, and
lead-based websites — an organization generates value by acquiring sales leads from its website.
There are many other business models based on the specific needs of each person or business that launches an Internet marketing campaign.
The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.
Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting upward of 2,500 pieces of data on average per user per month.
_______________________________________________________
Business Models:
Internet marketing is associated with several business models:
e-commerce — goods are sold directly to consumers or businesses,
publishing — the sale of advertising, and
lead-based websites — an organization generates value by acquiring sales leads from its website.
There are many other business models based on the specific needs of each person or business that launches an Internet marketing campaign.
General Marketing
Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for products, services or ideas to create exchange between individuals and organizations.
Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.
Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.
Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or services.
__________________________________________
Concept of Marketing
"Marketing" is an instructive business domain that serves to inform and educate target markets about the value and competitive advantage of a company and its products. “Value” is worth derived by the customer from owning and using the product. “Competitive Advantage” is a depiction that the company or its products are each doing something better than their competition in a way that could benefit the customer.
Marketing is focused on the task of conveying pertinent company and product related information to specific customers, and there are a multitude of decisions (strategies) to be made within the marketing domain regarding what information to deliver, how much information to deliver, to whom to deliver, how to deliver, when to deliver, and where to deliver. Once the decisions are made, there are numerous ways (tactics) and processes that could be employed in support of the selected strategies.
As Marketing is often misinterpreted as just advertising or sales, Chris Newton, in What is marketing? (Marketing Help Online, 2008), defined marketing as every strategy and decision made in the following twelve areas:
Identifying and quantifying the need in the marketplace
Identifying and quantifying the target markets
Identifying the optimum cost effective media – online and offline - to reach the target markets
Reviewing the priorities of the product offering in your overall product mix ‘matrix’
Identifying and developing the most effective distribution channels, be they wholesaler networks, partnering alliances, franchising, or any number of conduits to the market.
Testing different ways of packaging the concepts or products to find their most 'easy-to-sell' form
Testing to find the optimum pricing strategies
Developing effective promotional strategies and effective advertising and supporting collateral, offers, and launch strategies
Developing and documenting the sales process
Finding the optimum execution of the sales process – through testing of selling scripts, people selection, supporting collateral, skills and attitudinal training, tracking, measuring and refining
Ensuring that sales projections reflect realistic production capacities
Developing nurture programs to optimise the lifetime value of the customer
The goal of marketing is to build and maintain a preference for a company and its products within the target markets. The goal of any business is to build mutually profitable and sustainable relationships with its customers. While all business domains are responsible for accomplishing this goal, the marketing domain bears a significant share of the responsibility.
Within the larger scope of its definition, marketing is performed through the actions of three coordinated disciplines named: “Product Marketing”, “Corporate Marketing”, and “Marketing Communications”.
____________________________________________
Two levels of marketing
Strategic marketing: attempts to determine how an organization competes against its competitors in a market place. In particular, it aims at generating a competitive advantage relative to its competitors.
Operational marketing: executes marketing functions to attract and keep customers and to maximize the value derived for them, as well as to satisfy the customer with prompt services and meeting the customer expectations. Operational Marketing includes the determination of the porter's five forces
__________________________________
Four Ps
Main article: Marketing mix
In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “Marketing Mix”. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.
In popular usage, "marketing" is the promotion of products, especially advertising and branding. However, in professional usage the term has a wider meaning which recognizes that marketing is customer-centered. Products are often developed to meet the desires of groups of customers or even, in some cases, for specific customers. E. Jerome McCarthy divided marketing into four general sets of activities. His typology has become so universally recognized that his four activity sets, the Four Ps, have passed into the language.
___________________________________
The four Ps are:
Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.
Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary - it can simply be what is exchanged for the product or services, e.g. time, energy, psychology or attention.
Promotion: This includes advertising, sales promotion, publicity, and personal selling, branding and refers to the various methods of promoting the product, brand, or company.
Placement (or distribution): refers to how the product gets to the customer; for example, point of sale placement or retailing. This fourth P has also sometimes been called Place, referring to the channel by which a product or services is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales.
These four elements are often referred to as the marketing mix, which a marketer can use to craft a marketing plan. The four Ps model is most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments to this model. Services marketing must account for the unique nature of services. Industrial or B2B marketing must account for the long term contractual agreements that are typical in supply chain transactions. Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather than individual transactions.
As a counter to this, Morgan, in Riding the Waves of Change (Jossey-Bass, 1988), suggests that one of the greatest limitations of the 4 Ps approach "is that it unconsciously emphasizes the inside–out view (looking from the company outwards), whereas the essence of marketing should be the outside–in approach". Nevertheless, the 4 Ps offer a memorable and workable guide to the major categories of marketing activity, as well as a framework within which these can be used.
_______________________________
Seven Ps
As well as the standard four P's (Product, Pricing, Promotion and Place), services marketing calls upon an extra three, totaling seven and known together as the extended marketing mix. These are:
People: Any person coming into contact with customers can have an impact on overall satisfaction. Whether as part of a supporting service to a product or involved in a total service, people are particularly important because, in the customer's eyes, they are generally inseparable from the total service . As a result of this, they must be appropriately trained, well motivated and the right type of person. Fellow customers are also sometimes referred to under 'people', as they too can affect the customer's service experience, (e.g., at a sporting event).
Process: This is the process(es) involved in providing a service and the behaviour of people, which can be crucial to customer satisfaction.
Physical evidence: Unlike a product, a service cannot be experienced before it is delivered, which makes it intangible. This, therefore, means that potential customers could perceive greater risk when deciding whether to use a service. To reduce the feeling of risk, thus improving the chance for success, it is often vital to offer potential customers the chance to see what a service would be like. This is done by providing physical evidence, such as case studies, testimonials or demonstrations.
____________________________
Four New Ps
Personalization: It is here referred customization of products and services through the use of the Internet. Early examples include Dell on-line and Amazon.com, but this concept is further extended with emerging social media and advanced algorithms. Emerging technologies will continue to push this idea forward.
Participation: This is to allow the customer to participate in what the brand should stand for; what should be the product directions and even which ads to run. This concept is laying the foundation for disruptive change through democratization of information.
Peer-to-Peer: This refers to customer networks and communities where advocacy happens. The historical problem with marketing is that it is “interruptive” in nature, trying to impose a brand on the customer. This is most apparent in TV advertising. These “passive customer bases” will ultimately be replaced by the “active customer communities”. Brand engagement happens within those conversations. P2P is now being referred as Social Computing and is likely to be the most disruptive force in the future of marketing.
Predictive modeling: This refers to algorithms that are being successfully applied in marketing problems (both a regression as well as a classification problem).
Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.
Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.
Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or services.
__________________________________________
Concept of Marketing
"Marketing" is an instructive business domain that serves to inform and educate target markets about the value and competitive advantage of a company and its products. “Value” is worth derived by the customer from owning and using the product. “Competitive Advantage” is a depiction that the company or its products are each doing something better than their competition in a way that could benefit the customer.
Marketing is focused on the task of conveying pertinent company and product related information to specific customers, and there are a multitude of decisions (strategies) to be made within the marketing domain regarding what information to deliver, how much information to deliver, to whom to deliver, how to deliver, when to deliver, and where to deliver. Once the decisions are made, there are numerous ways (tactics) and processes that could be employed in support of the selected strategies.
As Marketing is often misinterpreted as just advertising or sales, Chris Newton, in What is marketing? (Marketing Help Online, 2008), defined marketing as every strategy and decision made in the following twelve areas:
Identifying and quantifying the need in the marketplace
Identifying and quantifying the target markets
Identifying the optimum cost effective media – online and offline - to reach the target markets
Reviewing the priorities of the product offering in your overall product mix ‘matrix’
Identifying and developing the most effective distribution channels, be they wholesaler networks, partnering alliances, franchising, or any number of conduits to the market.
Testing different ways of packaging the concepts or products to find their most 'easy-to-sell' form
Testing to find the optimum pricing strategies
Developing effective promotional strategies and effective advertising and supporting collateral, offers, and launch strategies
Developing and documenting the sales process
Finding the optimum execution of the sales process – through testing of selling scripts, people selection, supporting collateral, skills and attitudinal training, tracking, measuring and refining
Ensuring that sales projections reflect realistic production capacities
Developing nurture programs to optimise the lifetime value of the customer
The goal of marketing is to build and maintain a preference for a company and its products within the target markets. The goal of any business is to build mutually profitable and sustainable relationships with its customers. While all business domains are responsible for accomplishing this goal, the marketing domain bears a significant share of the responsibility.
Within the larger scope of its definition, marketing is performed through the actions of three coordinated disciplines named: “Product Marketing”, “Corporate Marketing”, and “Marketing Communications”.
____________________________________________
Two levels of marketing
Strategic marketing: attempts to determine how an organization competes against its competitors in a market place. In particular, it aims at generating a competitive advantage relative to its competitors.
Operational marketing: executes marketing functions to attract and keep customers and to maximize the value derived for them, as well as to satisfy the customer with prompt services and meeting the customer expectations. Operational Marketing includes the determination of the porter's five forces
__________________________________
Four Ps
Main article: Marketing mix
In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “Marketing Mix”. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.
In popular usage, "marketing" is the promotion of products, especially advertising and branding. However, in professional usage the term has a wider meaning which recognizes that marketing is customer-centered. Products are often developed to meet the desires of groups of customers or even, in some cases, for specific customers. E. Jerome McCarthy divided marketing into four general sets of activities. His typology has become so universally recognized that his four activity sets, the Four Ps, have passed into the language.
___________________________________
The four Ps are:
Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.
Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary - it can simply be what is exchanged for the product or services, e.g. time, energy, psychology or attention.
Promotion: This includes advertising, sales promotion, publicity, and personal selling, branding and refers to the various methods of promoting the product, brand, or company.
Placement (or distribution): refers to how the product gets to the customer; for example, point of sale placement or retailing. This fourth P has also sometimes been called Place, referring to the channel by which a product or services is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales.
These four elements are often referred to as the marketing mix, which a marketer can use to craft a marketing plan. The four Ps model is most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments to this model. Services marketing must account for the unique nature of services. Industrial or B2B marketing must account for the long term contractual agreements that are typical in supply chain transactions. Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather than individual transactions.
As a counter to this, Morgan, in Riding the Waves of Change (Jossey-Bass, 1988), suggests that one of the greatest limitations of the 4 Ps approach "is that it unconsciously emphasizes the inside–out view (looking from the company outwards), whereas the essence of marketing should be the outside–in approach". Nevertheless, the 4 Ps offer a memorable and workable guide to the major categories of marketing activity, as well as a framework within which these can be used.
_______________________________
Seven Ps
As well as the standard four P's (Product, Pricing, Promotion and Place), services marketing calls upon an extra three, totaling seven and known together as the extended marketing mix. These are:
People: Any person coming into contact with customers can have an impact on overall satisfaction. Whether as part of a supporting service to a product or involved in a total service, people are particularly important because, in the customer's eyes, they are generally inseparable from the total service . As a result of this, they must be appropriately trained, well motivated and the right type of person. Fellow customers are also sometimes referred to under 'people', as they too can affect the customer's service experience, (e.g., at a sporting event).
Process: This is the process(es) involved in providing a service and the behaviour of people, which can be crucial to customer satisfaction.
Physical evidence: Unlike a product, a service cannot be experienced before it is delivered, which makes it intangible. This, therefore, means that potential customers could perceive greater risk when deciding whether to use a service. To reduce the feeling of risk, thus improving the chance for success, it is often vital to offer potential customers the chance to see what a service would be like. This is done by providing physical evidence, such as case studies, testimonials or demonstrations.
____________________________
Four New Ps
Personalization: It is here referred customization of products and services through the use of the Internet. Early examples include Dell on-line and Amazon.com, but this concept is further extended with emerging social media and advanced algorithms. Emerging technologies will continue to push this idea forward.
Participation: This is to allow the customer to participate in what the brand should stand for; what should be the product directions and even which ads to run. This concept is laying the foundation for disruptive change through democratization of information.
Peer-to-Peer: This refers to customer networks and communities where advocacy happens. The historical problem with marketing is that it is “interruptive” in nature, trying to impose a brand on the customer. This is most apparent in TV advertising. These “passive customer bases” will ultimately be replaced by the “active customer communities”. Brand engagement happens within those conversations. P2P is now being referred as Social Computing and is likely to be the most disruptive force in the future of marketing.
Predictive modeling: This refers to algorithms that are being successfully applied in marketing problems (both a regression as well as a classification problem).
Product Marketing
Product marketing deals with the first of the "4P"'s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks.
For example, product management deals with the nuts and bolts of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others. Product marketing, as a job function within a firm, also differs from other marketing jobs such as Marcom or marketing communications, online marketing, advertising, marketing strategy, etc.
A Product Market is something that is referred to when pitching a new product to the general public. The people you are trying to make your product appeal to is your consumer market. For example: If you were pitching a new playstation game to the public, your consumer market would probably be a younger/teenage market (depending on the type of game). Thus you would carry out market research to find out how best to release the game. Likewise, a massage chair would probably not appeal to younger children, so you would pitch your product to an older generation
_______________________________________
Role of product marketing:
Product marketing in a business addresses four important strategic questions:
What products will be offered (i.e., the breadth and depth of the product line)?
Who will be the target customers (i.e., the boundaries of the market segments to be served)?
How will the products reach those customers (i.e., the distribution channels to be used)?
Why will customers prefer our products to those of competitors (i.e., the distinctive attributes and value to be provided)?
For example, product management deals with the nuts and bolts of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others. Product marketing, as a job function within a firm, also differs from other marketing jobs such as Marcom or marketing communications, online marketing, advertising, marketing strategy, etc.
A Product Market is something that is referred to when pitching a new product to the general public. The people you are trying to make your product appeal to is your consumer market. For example: If you were pitching a new playstation game to the public, your consumer market would probably be a younger/teenage market (depending on the type of game). Thus you would carry out market research to find out how best to release the game. Likewise, a massage chair would probably not appeal to younger children, so you would pitch your product to an older generation
_______________________________________
Role of product marketing:
Product marketing in a business addresses four important strategic questions:
What products will be offered (i.e., the breadth and depth of the product line)?
Who will be the target customers (i.e., the boundaries of the market segments to be served)?
How will the products reach those customers (i.e., the distribution channels to be used)?
Why will customers prefer our products to those of competitors (i.e., the distinctive attributes and value to be provided)?
RSS Feeds
What is RSS?
RSS stands for "Really Simple Syndication" -- it's a format for distributing and gathering content from sources across the Web, including newspapers, magazines, and blogs.
Web publishers use RSS to easily create and distribute news feeds that include links, headlines, and summaries. The Christian Science Monitor, CNN, and CNET News are among the many sites that now deliver updated online content via RSS.
Yahoo! News offers dozens of RSS feeds you can read in My Yahoo! or using third-party RSS news reader software. Click here to find out more about RSS and how you can use it with Yahoo! News.
NEW: Photo thumbnails in Yahoo! News' RSS feeds! We're now offering thumbnails of related photos for stories in our RSS feeds, giving you an even richer news experience. (Note: your RSS reader may not support the viewing of thumbnails.)
What kind of content does Yahoo! News syndicate via RSS?
Yahoo! News is offering many feeds in the RSS format. The feeds are free of charge to use for individuals and non-profit organizations for non-commercial use. Attribution (included in each feed) is required.
Top Stories:
U.S. National: More U.S. Feeds
Elections:
Terrorism:
World: More World Feeds
Mideast Conflict:
Iraq:
Politics: More Politics Feeds
Business: More Business Feeds
Technology: More Technology Feeds
Sports: More Sports Feeds
Entertainment: More Entertainment Feeds
Health: More Health Feeds
Odd News:
Science: More Science Feeds
Opinion/Editorial:
Obituaries:
Most Emailed: More Most Emailed Feeds
Most Viewed: More Most Viewed Feeds
Most Recommended: More Most Recommended Feeds
Create your own RSS news feeds
You can now create your own custom RSS feeds using Yahoo! News Search.
What are the terms of use?
The feeds are provided free of charge for use by individuals and non-profit organizations for personal, non-commercial uses. We ask that you provide attribution to Yahoo! News in connection with your use of the feeds.
If you provide this attribution in text, please use: "Yahoo! News." If you provide this attribution with a graphic, please use the Yahoo! News logo that we have included in the feed itself.
We reserve all rights in and to the Yahoo! News logo, and your right to use the Yahoo! News logo is limited to providing attribution in connection with these RSS feeds.
We are also including the provider of each individual news story in the feed alongside each headline. Please do not alter this for display. We want our news partners to be attributed for their work.
Yahoo! News also reserves the right to require you to cease distributing these feeds at any time for any reason.
How can I use RSS?
Typical applications for consuming or using RSS include:
Using a program known as a News Aggregator to collect, update and display RSS feeds
Incorporating RSS feeds into weblogs
News Aggregators (also called news readers) will download and display RSS feeds for you. A number of free and commercial News Aggregators are available for download. Popular news readers include AmphetaDesk, NetNewsWire, and Radio Userland.
Many aggregators are separate, "stand-alone" programs such as those listed above; other services will let you add RSS feeds to a Web page. Yahoo! lets you add RSS feeds to your My Yahoo! page; to make this easier, you can click on the "Add to My Yahoo!" button to the right of each link above.
Now, you can also add RSS feeds to the front page of Yahoo! News, under the My Sources tabs that appear with each news module. Get more information about adding RSS feeds to My Sources.
Another way many people use RSS feeds is by incorporating content into weblogs, or "blogs". Blogs are web pages comprised of usually short, frequently updated items and web links. Blogging as a publishing tool is used for many purposes: traditional journalism, personal journals, group discussions around a topic, and many combinations in-between.
RSS links from Yahoo!
My Yahoo! RSS Help Page
Yahoo! Directory: RSS Format
Yahoo! News Search: RSS
Yahoo! News Help
RSS is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines, and podcasts in a standardized format.
An RSS document (which is called a "feed," "web feed," or "channel") contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with web sites in an automated manner that can be piped into special programs or filtered displays.
The benefit of RSS is the aggregation of content from multiple web sources in one place. RSS content can be read using software called an "RSS reader," "feed reader," or an "aggregator," which can be web-based or desktop-based. A standardized XML file format allows the information to be published once and viewed by many different programs. The user subscribes to a feed by entering the feed's link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The RSS reader checks the user's subscribed feeds regularly for new content, downloads any updates that it finds, and provides a user interface to monitor and read the feeds.
The initials "RSS" are used to refer to the following formats:
Really Simple Syndication (RSS 2.0)
RDF Site Summary (RSS 1.0 and RSS 0.90)
Rich Site Summary (RSS 0.91).
RSS formats are specified using XML, a generic specification for the creation of data formats. Although RSS formats have evolved since March 1999, the RSS icon first gained widespread use in 2005–2006.
RSS stands for "Really Simple Syndication" -- it's a format for distributing and gathering content from sources across the Web, including newspapers, magazines, and blogs.
Web publishers use RSS to easily create and distribute news feeds that include links, headlines, and summaries. The Christian Science Monitor, CNN, and CNET News are among the many sites that now deliver updated online content via RSS.
Yahoo! News offers dozens of RSS feeds you can read in My Yahoo! or using third-party RSS news reader software. Click here to find out more about RSS and how you can use it with Yahoo! News.
NEW: Photo thumbnails in Yahoo! News' RSS feeds! We're now offering thumbnails of related photos for stories in our RSS feeds, giving you an even richer news experience. (Note: your RSS reader may not support the viewing of thumbnails.)
What kind of content does Yahoo! News syndicate via RSS?
Yahoo! News is offering many feeds in the RSS format. The feeds are free of charge to use for individuals and non-profit organizations for non-commercial use. Attribution (included in each feed) is required.
Top Stories:
U.S. National: More U.S. Feeds
Elections:
Terrorism:
World: More World Feeds
Mideast Conflict:
Iraq:
Politics: More Politics Feeds
Business: More Business Feeds
Technology: More Technology Feeds
Sports: More Sports Feeds
Entertainment: More Entertainment Feeds
Health: More Health Feeds
Odd News:
Science: More Science Feeds
Opinion/Editorial:
Obituaries:
Most Emailed: More Most Emailed Feeds
Most Viewed: More Most Viewed Feeds
Most Recommended: More Most Recommended Feeds
Create your own RSS news feeds
You can now create your own custom RSS feeds using Yahoo! News Search.
What are the terms of use?
The feeds are provided free of charge for use by individuals and non-profit organizations for personal, non-commercial uses. We ask that you provide attribution to Yahoo! News in connection with your use of the feeds.
If you provide this attribution in text, please use: "Yahoo! News." If you provide this attribution with a graphic, please use the Yahoo! News logo that we have included in the feed itself.
We reserve all rights in and to the Yahoo! News logo, and your right to use the Yahoo! News logo is limited to providing attribution in connection with these RSS feeds.
We are also including the provider of each individual news story in the feed alongside each headline. Please do not alter this for display. We want our news partners to be attributed for their work.
Yahoo! News also reserves the right to require you to cease distributing these feeds at any time for any reason.
How can I use RSS?
Typical applications for consuming or using RSS include:
Using a program known as a News Aggregator to collect, update and display RSS feeds
Incorporating RSS feeds into weblogs
News Aggregators (also called news readers) will download and display RSS feeds for you. A number of free and commercial News Aggregators are available for download. Popular news readers include AmphetaDesk, NetNewsWire, and Radio Userland.
Many aggregators are separate, "stand-alone" programs such as those listed above; other services will let you add RSS feeds to a Web page. Yahoo! lets you add RSS feeds to your My Yahoo! page; to make this easier, you can click on the "Add to My Yahoo!" button to the right of each link above.
Now, you can also add RSS feeds to the front page of Yahoo! News, under the My Sources tabs that appear with each news module. Get more information about adding RSS feeds to My Sources.
Another way many people use RSS feeds is by incorporating content into weblogs, or "blogs". Blogs are web pages comprised of usually short, frequently updated items and web links. Blogging as a publishing tool is used for many purposes: traditional journalism, personal journals, group discussions around a topic, and many combinations in-between.
RSS links from Yahoo!
My Yahoo! RSS Help Page
Yahoo! Directory: RSS Format
Yahoo! News Search: RSS
Yahoo! News Help
RSS is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines, and podcasts in a standardized format.
An RSS document (which is called a "feed," "web feed," or "channel") contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with web sites in an automated manner that can be piped into special programs or filtered displays.
The benefit of RSS is the aggregation of content from multiple web sources in one place. RSS content can be read using software called an "RSS reader," "feed reader," or an "aggregator," which can be web-based or desktop-based. A standardized XML file format allows the information to be published once and viewed by many different programs. The user subscribes to a feed by entering the feed's link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The RSS reader checks the user's subscribed feeds regularly for new content, downloads any updates that it finds, and provides a user interface to monitor and read the feeds.
The initials "RSS" are used to refer to the following formats:
Really Simple Syndication (RSS 2.0)
RDF Site Summary (RSS 1.0 and RSS 0.90)
Rich Site Summary (RSS 0.91).
RSS formats are specified using XML, a generic specification for the creation of data formats. Although RSS formats have evolved since March 1999, the RSS icon first gained widespread use in 2005–2006.
Viral Marketing Information
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.
Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.
Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.
It is claimed that a customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like. Viral marketing is based on this natural human behavior.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.
The term "viral marketing" is also sometimes used pejoratively to refer to stealth marketing campaigns — the use of varied kinds of astroturfing both online and offline to create the impression of spontaneous word of mouth enthusiasm.
Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.
Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.
It is claimed that a customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like. Viral marketing is based on this natural human behavior.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.
The term "viral marketing" is also sometimes used pejoratively to refer to stealth marketing campaigns — the use of varied kinds of astroturfing both online and offline to create the impression of spontaneous word of mouth enthusiasm.
Key Tools for PR Practitioners
* E-mail: press release
* Press briefings/ conferences
* Site, press and VIP visits
* Photography
* Video News Releases (VNRs): digital
* Stunts
* Editorial coverage
* Hospitality events
* Viral campaigns
* Advertorials
* Features
* Webcasting
* Interviews
* Competitions
* Surveys and results of market research
* Case studies
* Corporate literature and publications
* Newsletters and e-zines
* Contract publishing
* Web sites and portals
* Published surveys and reports based on consumer, medical or scientific research
* Press briefings/ conferences
* Site, press and VIP visits
* Photography
* Video News Releases (VNRs): digital
* Stunts
* Editorial coverage
* Hospitality events
* Viral campaigns
* Advertorials
* Features
* Webcasting
* Interviews
* Competitions
* Surveys and results of market research
* Case studies
* Corporate literature and publications
* Newsletters and e-zines
* Contract publishing
* Web sites and portals
* Published surveys and reports based on consumer, medical or scientific research
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