Monday, June 23, 2008

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) as a process is helping in the optimization of a website by improving both the internal and external aspect of a website. The aim would be to make sure that your website gets listed every time a user is trying to find some information. This can sometimes even be irrespective of what content your website offers. The optimization helps a site receive maximum traffic from search engines. The very idea of search engine optimization is to be found online when a particular keyword has been typed. A keyword can probably help you identify the content information you are looking for. Hence, keyword plays a very important role in helping your website being identified on search engines.
Often you will come across words such as search engine spiders when referring to the search engine optimization as a process, these search engine spiders basically help read content text with an accuracy of 100% and usually tend to miss important information featured in images, Flash or Java scripts. Several tests have to be run on the text content of the site ensuring a co-relation between the keywords in content. It has been a known fact lately that search engines like Google check for the “relevancy” of the information that is found on the websites linked with your website. In case the information on an existing site linked to your website co-relates directly to the information found on your site, it will be considered relevant and benefits the search engine rankings.


Lycos, HotBot, Exite, EuroSeek, AOL, Infoseek, Canada, IndiaTimes, MSN, Alta Vista, Rediff, Ask Jeeves, etc.

If that was for content enhancement alone the other aspect that you need to consider about in SEO is the Description and Keyword Meta tags, especially on older search tools. On search engines such as Google, Yahoo and MSN, the Description is extremely important. Your content page will stand out alone if not backed by supportive Meta tags that describe the content on a page as a gist of what the written matter is. You can even ensure that the page is linked well. What you need to do is? A full examination of how pages in the site are linked to each other and, if need be, prepare a strong internal system of linking with the help of a navigation map that is discrete and is used at the bottom of every page on the site. The above stated practice will ensure that your website has a link structure that is easily identifiable.

To conclude, one can say that Search Engine Optimization today has become an important aspect of being identified online, there are special considerations that need to be made as regards the content and a website presentation style with details on technicality as well

What's our offer?

• Unlimited submission of key phrases.
• Guaranteed ranking within 4 months. (Minimum of 60% of Key phrases)
• Maintain ranking for 1 Year
• Submission to more than 500 directories

Mentioned below are the task list, costing & timeframe for the same.

Task List For Search Engine Optimization Process:

• Website Review
• Competition Analysis
• Heading Optimization
• Keyword Analysis Research
• Title Optimization
• Link Popularity Analysis
• Optimization Of Meta Keywords and Meta Description
• Content Optimization
• Image Optimization
• Adding additional pages for Optimization
• Articles (Drafted by client)
• Link Exchange Process
• Optimization (On page/ Off page)
• Directory Submission
• Manual Search Engine Submissions
• Comprehensive Reporting (Monthly)

Requirements For Search Engine Optimization Process:

• Your Web site (All web pages, dynamic as well as static)
• 1Pop ID (e.g. info@yourdomain.com )
• FTP Access (For regular uploads)
• Sub-domains (If required)

Timeframe For Search Engine Optimization Process:

• Minimum 120 days

Costing For Search Engine Optimization Process:

• Yearly cost will be depend upon the project.

Payment Terms For Search Engine Optimization Process:
• 50% in advance and balance amount to be paid after we list 60% of the targeted keywords in 1st 3 pages of search engines.

seosemuk@yahoo.com,it_bussnes@yahoo.co.in,0919247114435

Thursday, June 19, 2008

SEO Packages(3) SEO Affordable Prices India Hyderabad

Recommended For: Websites, which want a bit extra and have stiffer competition.

* Number of Keywords / Phrases targeted: 25-30
* Guaranteed number of Keywords / Phrases: 12-16
* Keywords/phrases research and analysis
* Meta Tags Composition
* Manual Submission to TOP search engines and directories
* Monthly Search Engine Ranking Reports
* Resubmissions whenever required based on ranking report
* Monthly Log Analysis for Web Traffic Analysis
* Annual Contract
* XML Site Map
* Link Resource page
* Links From 5 good directories
* Reciprocal linking to build your link popularity campaign
* Robots Text File (robots.txt)
* Checking URL structure
* Internal Linking


For Any Enquiries: seosemuk@yahoo.com,it_bussnes@yahoo.co.in,0919247114435

SEO Packages (2)SEO Affordable Prices India Hyderabad

Recommended For: Websites without a huge amount of competition for the search terms they are targeting.

* Number of Keywords / Phrases targeted: 10-15
* Guaranteed number of Keywords/ Phrases: 7-8
* Keyword/Phrase identification / analysis
* Keywords/phrases research and analysis
* Meta Tags Composition
* Manual Submission to TOP search engines and directories Monthly Search Engine Ranking Reports
* Monthly Log Analysis
* Resubmissions whenever required based on ranking report
* Research on your website's Industry
* Submission of your site to Top Search Engines
* XML Site Map
* Link Resource page
* Reciprocal linking to build your link popularity campaign
* Links From 2 good directories
* Robots Text File (robots.txt)
* Internal Linking

For Any Enquiries: seosemuk@yahoo.com,it_bussnes@yahoo.co.in,0919247114435

SEO Packages(1) SEO Affordable Prices India Hyderabad

* Number of Keywords / Phrases targeted: 5-10
* Guaranteed number of Keywords / Phrases: 3-4
* Keyword/Phrase identification / analysis
* Meta Tags Composition
* Manual Submission to TOP search engines and directories
* XML Site Map Creation
* Link Resource page
* Link Building
* Monthly Search Engine Ranking Reports
* Re-submissions whenever required based on ranking report
* Robots Text File (robots.txt)
* Internal Linking


For Any Business Enquiries: seosemuk@yahoo.com,it_bussnes@yahoo.co.in,0919247114435

Search Engine Optimization Benefits SEO Advantages

Search Engine Optimization :

(SEO) is the process of analyzing your site and modifying it to enable search engines to read it, understand it and index (or catalog) it correctly. This is not rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous visible and invisible text so that the search engines can read the site. SEO is not 'spamming' the search engines - it is simply helping the search engines help you.
The need for SEO has become acute in the past few years. Web sites are being created with Java, Flash and images all of which search engines cannot understand and ignore. If the content of your website is ignored by the search engines then they can't index your site, If your site isn't indexed then no one will find your site by searching for it in Google, Yahoo, MSN, etc. If no one can find your site then your hard work and money spent creating the site is in vain.

SEO Benefits

SEO helps in generating leads, sales or simply building awareness.
There is more to search engine optimisation than just marketing, as companies can derive many business benefits from using SEO.

SEO Cost-effective
There is no payment to the search engines for being indexed. This is important for high volume, low intent phrases which can be expensive in paid-search (eg ‘car insurance’).
It can also be useful for generating visitors on the long tail of search. Many companies bid on these phrases through paid-search, so giving opportunities for those who use an SEO strategy for the tail.

Fixed Costs With SEO
The cost of SEO is relatively fixed, independent of click volume. Effectively, the cost per click from SEO declines through time after initial optimisation costs and lower ongoing optimisation costs. Conversely, paid-search is essentially a variable cost.

Brand Visibility With SEO
Think about that search on ‘auto insurance’. The big insurance companies are all desperate to make it onto the first page of Google. The ones that didn’t make it either need to buy PPC ads to be seen, which is expensive for such a competitive search query.

Web Standards / Accessibility
Designing a website for search is an exercise in designing a best practice website. Search engine crawlers notice errors in your code, so valid code is a must for SEO. And that makes for a healthier, more accessible website. Accessible for Google’s crawlers, and for people.

Repeat Business With SEO
Customers referred from search engines tend to stick around for longer. Increase customer lifetime revenues via SEO!

Customer Acquisition - Targeted Prospects
Search is demand-driven, so anybody referred from a search engine is hoping that your web page matches their search query. If it does, and you show them all the information they need to see, they may well become your next customer.

Credibility / Brand Perception
Why aren’t you in Google for ‘auto insurance’? Consumers expect big brand businesses to be prominently placed in Google, so what is the effect if you aren’t on the first page or two?

What is search engine optimization?



What is search engine optimization?
SEO is the process in which clients Website undergoes redevelopment to properly and best communicate your keywords to search engines. In order for the Website to rank highly among major search engines, client must understand how they become ranked. Search engines rank Websites based on two major factors: Unique content with pertinent keywords in the body, and link popularity - the number of quality incoming links your Website has. Other important algorithms that determine your ranking with search engines are the architecture of the site, visibility of content, underlying code and how natural the website appears to the engines.
Beta hand-submission of the site to major free search engines and directories:

Initial Site and Target Audience Analysis :

Discussions with client / Q&A about the site, target audience, business etc. Site audience analysis Initial site analysis including PageRank, link-popularity & search engine saturation analysis.

Hand-submissions of the Home Page to major search engines and directories :
· Pre-selection of most appropriate site categories and submission text.
· Hand-submissions to Free search engines & Directories.
· Submission to Free trade-specific search engines, directories and yellow pages.
· Paid Inclusions of Home Page to Inktomi, Fast, AltaVista, Teoma and Lycos.
· Assistance in identifying the most appropriate category for Yahoo Submission .
· Submission Report.

Keywords Research

· Raw keyword research.
· Detailed keyword research.
· Site PageRank based keyword phrase ranking evaluation.
· Keyword analysis and value additions.
· Keyword selection - up to 15 keyword phrases.

Search Engine Friendliness Analysis:

· Site design analysis.
· Site architecture analysis.
· Site directory structure analysis.
· Site filenames analysis.
· Site navigation analysis.
· Site content analysis.

Initial Consultation & Keywords

SEO technical staff begins by checking the current status of clients Website to ensure that the optimization process will not be encumbered by any unforeseen problems of function. Then, using manual searches as well as custom research software, an optimizer of SEO's staff will take the gathered data and create a list of the most highly trafficked and targeted words in your industry - and consult with clients to choose the final keywords.

Content Creation

After a list of keywords has been generated for clients Website, it is passed along to our content writers, who create unique content. Using their training and experience, our writers will ensure that your copy utilizes the keywords in accordance with the right densities and marketing of website. In addition, it will consult clients before getting started on their content to be confident that the essence of Website is not compromised.

Link Development

One of the major variables in attaining high rankings is developing incoming links from other Websites that are well established and have commonality with clients Website. As a major part of the service that SEO offer, link development is absolutely essential to the success of Website and can be done in various ways. One-way links from Directories and other related sites, Reciprocal Link Exchange with related sites, fee-based directory submissions and targeted link buys are all effective ways of developing quality links in high quantity.

Submission

After the optimization process is complete, SEO will submit clients Website to all the major search engines and directories, including Yahoo, AltaVista, HotBot, AllTheWeb, Google, AOL, iWon, HotBot and Netsacape, MSN, Lycos, Teoma, AskJeeves and DMOZ (Open Directory). In addition to these submissions SEO adds fee-based directories such as Yahoo Directory Looksmart, Micorsoft Bcentral and several other quality directories, which will add to clients link popularity. And lastly, if the Website has indexing issues, SEO will create and submit site maps to both Google and Yahoo via their respective programs.

Link Building

Link Popularity Building helps clients website gain PageRank. A higher PageRank enables your site to rank higher in Search Engines with competitive keywords. Read more about PageRank in our article Google PageRank Algorithm Explained.
Incoming links (also known as inbound links and non reciprocal links) have gained unprecedented importance in high ranking of your website. More and more major search engines, including Google, Yahoo, MSN, Ask Jeeves and AltaVista etc. rely on off-page factors such as ‘Link Popularity' to determine how important the site is in order to rank it high. Now web site optimization, no matter how nicely it is done, is not sufficient to get you good rankings. A large number of good incoming links help your website beat competition to rank high in Search Engines.
It is important to note that all links are not created equal. The search engines evaluate the incoming links on various parameters to determine the value of each site linking to then. Some important aspects which search engines evaluate are - PageRank of the linking webpage, total outgoing links on the linking webpage, industry relevance of the linking website, page relevance, keywords in anchor text, etc.

Reporting

Before SEO starts the optimization process, it is essential for us to run a ranking report to show where clients Website ranks with the various search engines. Once this process is complete, it send clients the report so to see the results. Once optimization is complete, it run reports again every 30 days to check on the progress of their Website - clients will be updated on these monthly ranking report results via e-mail. In addition to the monthly ranking reports, SEO staff runs weekly search engine monitoring to verify that the site has not been dropped by any of the major search engines. To ensure clients satisfaction, SEO technicians will periodically call or e-mail them just to check in, and we also invite clients to call SEO staff anytime with questions.