Updated Google search engine ranking tips and tricks are your demand? We are back with another exclusive article on Google from our SEO articles, SEO tips and tricks section. This time we will discuss why Google search engine ranking is the most popular in the world of SEO optimization. We will also suggest you ways to improve Google ranking. Take a look at the following questions:
1. Why Google is leading the search engine industry?
2. Why do other search engines like Yahoo, MSN and ASK provide biased results?
3. How is Google-SERP unique and different from Yahoo and other search engines’ SERPs?
These are some of the general questions which most of the people (who are closely associated with internet-search) ask. It’s apt and obvious for anybody to ask these questions. Let’s go to the background where these queries are exactly evolved.
Every day millions of searches are conducted on World Wide Web through out the world. There are several search engines to help net users in searching their required information, but the industry leaders are Google, yahoo, and MSN. Let’s limit our discussion among these three popular search engines. The comparative views on quality service vary from expert to expert.
To find whether the views are biased or not, I conducted a pilot study by searching for the keyword “SEO Company” in Google, Yahoo and MSN. Google result was different from both Yahoo and MSN. After analyzing the Meta Tags of top listed (SERPs of these three search engines) websites, I found both Yahoo and MSN producing almost same result; where as Google’s result was a bit different. The finding was Google’s result is more focused and particular than Yahoo and MSN result. I don’t like to give a biased comment. Rather, I would like to add what exactly experts say regarding these three search engines’ consideration before producing results. Let’s start from Google.
Google stands on the top among its current industry competitors due to its unique filtering technique while producing results. Google considers each and every aspect of webpages to list them in its SERP for a particular keyword/phrase. It gives more priority to keyword/phrase and considers it as the base element for producing of results. If a user conducts a search for the keyword “SEO Company”, then Google looks for the keyword at locations like inbound links, internal links, at the start of your page title, at the beginning of your first page header (H1 tag) etc. Thus Google filters the web documents and produces the result. Though other search engines like Yahoo and MSN have similar algorithms to filter web documents, yet their crawling algorithm is not that much advanced and sophisticated. I hope all experts will agree to this view. Despite such an advanced and sophisticated algorithm, some webmasters are able to find their way out with the help of some ‘Black Hat’ techniques. Though they rule the top spot with the help of Black Hat techniques, yet their top spot acquisition is confined only to a very few days. Once Google finds or is informed, then future of those websites becomes dark. Google immediately sends them to the Sandbox. This unique filtering technique always enforces the webmasters to practice ethical ways and become original and creative. One of the well known SEO experts views that:
Yahoo's hits are much cleaner than Google's if you have pure intentions in this search. Also, Yahoo's results are also presented in a more appealing way.
But I don’t agree with this view because almost all the experts say Yahoo is a bit commercially biased, whereas Google’s comprehensive webpage list of SERP is more information oriented. Google looks for thematic relation of the query with the webpages; on the other hand Yahoo and MSN search for exact keyword/phrase in the content. Yes, the difference we can make out is that Google gives more importance to off-page elements, whereas Yahoo and MSN value the on-page elements a lot. Still Google’s filtering technology is much more advanced to cover on-page elements also.
No comments:
Post a Comment