Monday, August 18, 2008

Key Tools for PR Practitioners

* E-mail: press release
* Press briefings/ conferences
* Site, press and VIP visits
* Photography
* Video News Releases (VNRs): digital
* Stunts
* Editorial coverage
* Hospitality events
* Viral campaigns
* Advertorials
* Features
* Webcasting
* Interviews
* Competitions
* Surveys and results of market research
* Case studies
* Corporate literature and publications
* Newsletters and e-zines
* Contract publishing
* Web sites and portals
* Published surveys and reports based on consumer, medical or scientific research

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